The
RMA logo represents a visual of our brand. The logo represents the
company and reinforces how RMA wishes to be known among its customers.
But branding is much more than the logo. Branding serves as the platform
for communicating to our Associates why we offer the products and
services that we do.
Use the most recent RMA logo. Be sure to
purge all your drives of old logos. You will find the most current logos
on myRMA. (Remember, you can’t open the logs without the correct
software, i.e., Illustrator, Freehand, or Photoshop.) Instead you should
insert the logo into Word or Excel (the logo is already a part of the
RMA PowerPoint template).
In some flyers, the logo competes with
the heading for attention. To prevent this, flyers for large mailings
should be reviewed by an RMA designer.
An exact hue of “RMA blue”
should be used consistently in the logo as well as in flyers and other
materials. The exact color is PMS 293. A black-and-white version as well
as the four-color equivalent of the RMA logo is available on myRMA.
Letterhead should be accessed from myRMA. Departments or individuals should not create their own version of it.