.com Address
RMA has a .com email address
for sending email to organizations (particularly foreign ones) that
block all incoming mail from .orgs. Contact the marketing Web content
administrator if you need a .com address.
Broadcast Email
Broadcast
email is clearly a preferred way of communicating, but traditional mail
should continue to be used for formal communications, such as
invitations to round tables and thank-you letters to volunteers. One
very good use of email is the promotion of RMA courses by the Chapters
Department. The Chapters Department sends email advisories of what’s
coming up through chapter networks.
When sending email to a
committee or large groups of people, always use the bcc: line instead of
the to: line. This prevents anyone on the list from using the email
addresses of our other recipients for their own marketing or other
purposes.
Marketing-type Email
Any
emails of a marketing nature should be sent out by Marketing or IT to
ensure that the correct audiences are being targeted (e.g., opt in
versus opt out) and that there is no duplication or over saturation of
emails to specific groups or people.
Web Communication
Use
the Web to communicate. We want customers to visit our site often and
to have us on their Favorites lists. For example, regulatory updates and
some community bank news are distributed by posting on the Web. Send an
email alert to your audience directing them to the RMA Web site for the
available information.